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SmartStart

Answers every call, day or night

After hours and overflow

After hours.They call.Luna answers.

Luna answers your calls and chats 24/7, then hands your team a summary and next step.

Naples, Florida ↔ Manila + CebuVoice, chat, and customer operations

How it works

Three simple steps.

  1. Luna answers.

    Every call and chat, day or night, in your customer's language.

  2. Luna figures out what they need.

    She asks the right questions and checks how urgent it is.

  3. Your team gets the handoff.

    A summary, the transcript, and a clear next step.

SOC 2 ready Works with your phone system and CRM Speaks your customers' languageOur founder's work is acknowledged in Disruptive AI

Built for

Built for teams like yours.

Lending

Answer borrower questions after hours and pass warm leads to your loan officers.

Healthcare

Take appointment requests and send urgent calls to the right person.

Services

Book jobs, answer common questions, and never miss a new customer.

Schools

Answer parent questions and route enrollment calls to your office.

A better way to handle every conversation

AI that answers.
People who know what comes next.

SmartStart pairs Philippine engineering roots with US operations. Luna talks with your customers and works with the tools your team already uses to follow through.

What we bring to the table

Built for the work
behind every conversation.

From the first hello to the follow-up, the right tools and the right people work together.

01

Luna voice and chat

Luna takes after-hours and overflow calls and chats, and brings in a person when it matters.

02

Built-in CRM

Keep every conversation, customer detail, and next step in one handy place.

03

Customer channels

Website, phone, and messaging, set up to fit how you work.

04

Partner and white-label

Want to offer this under your own brand? Let’s build a partner or white-label service for your market.

05

Executive advisory

Straight-talk advice and AI training for leaders and teams facing change.

06

A field guide

Disruptive AI by James M. Deitch and Maylin Casanueva.

Trust, built in

Good AI knows
its limits.

Luna answers from info your team has approved and follows the steps you’ve set up. When a person should take over, Luna passes along the full story.

SOC 2 ready

Approved knowledgeAnswers come from info your team has checked.
Human handoffA real person steps in when it’s needed.
Flexible operationsWorks with the tools and steps you already use.

For every rollout, we set up and test the safety settings and the connections to your tools.

Where we come from

Our story since 2003

We started with engineers in the Philippines and found a home in Naples, Florida. Since then, we’ve kept moving toward better customer service.

  1. Heritage

    Philippine engineering roots

    Engineering that links Naples, Florida with Manila and Cebu.

  2. CebuTech

    CebuTech begins

    An in-house engineering team behind MactanMosaics.com.

    MactanMosaics
  3. US operations

    SmartStart in the US

    US operations begin, headquartered in Naples, Florida.

    Agenty.fi
  4. Education

    Educator platform partner

    Years of building for a major US educator platform. We still support it today, even after it was acquired.

  5. Social impact

    PhilHealth mobile app

    Mobile app work we donated as a way to give back.

    PhilHealth
  6. Partnership

    ViTEL365 partnership

    Teaming up on BPO (outsourced call center and back office work), managed services, customer operations, and fleet management.

    ViTEL365
  7. AI agents

    AI that follows your steps

    Voice and chat tools that follow the steps you’ve approved, then hand the work to people.

  8. Partnership

    LibertyStar.Tech partnership

    A Texas partner for BPO, cybersecurity, and intelligence operations.

    LibertyStar.Tech
  9. Luna

    Luna for BPOs

    Calls, transcripts, leads, and next steps, all in one place.

  10. Fintech

    Luna for fintech

    Luna for the fintech industry, in cooperation with Jim Deitch and Maylin Casanueva of Coheus.

    Coheus
  11. Partnerships

    Product partnerships

    Partnerships with CipherArc, Splendens, Ardent and ShopIT.

    CipherArc Splendens Ardent ShopIT
  12. Philippines

    Philippines operations

    Agenty.fi, owned by SmartStart, runs our Philippines operations, led by Vee and Joe.

    Agenty.fi

A day with Luna

Meet Luna

Follow one customer from the first hello to the next helpful step.

Read the story transcript
Luna story: 02:04 am
01 / 07 02:04 AM

Someone answers

A customer has a question in the middle of the night. Luna picks up so you don’t have to: kind, clear, and right on time.

Luna story: bookings
02 / 07 Bookings

Booked, sent, remembered

Luna helps move each conversation to a clear next step. Your team is ready to take it from there.

Luna story: follow-through
03 / 07 Follow-through

The work keeps moving

A call can become a summary, a task, or a follow-up for the right person.

Luna story: support
04 / 07 Support

Handled and handed over

When a person steps in, they get the whole story. No starting from scratch.

Luna story: coaching
05 / 07 Coaching

Practice before it counts

Practice a tough customer call out loud with Luna, before the real one.

Luna story: languages
06 / 07 Languages

Your customer’s language

English, Filipino, Spanish, and Taglish conversations can share the same customer context.

Luna story: control
07 / 07 Control

Built around your rules

Answers your team approved, a person when you need one, and steps that fit how you work.

Where we work

Two homes, one team.

Our US operations team and our engineers in the Philippines build and support the same customer work, together.

Locations in Naples, Manila, and Cebu

A desk that gets things done

Meet Luna, your executive assistant.

Ask Luna to coach your pitch, prep a briefing, or sort your follow-ups. This preview is a demo that uses sample data only.

Simulated demo

Sample records only. Nothing is sent, scheduled, or changed outside this page.

SmartStart / Luna desk Local preview
Monday / your workspace

Good morning.

A small set of sample work, ready for review.

Team follow-upReview the next customer handoff
Review
Conversation summaryTranscript and next step prepared
Ready
Sample customer recordsNothing leaves this page

Powered by Luna

A voice for every customer.

Voice and chat that fit right into how you already work, so customer info doesn’t get stuck off on its own.

01 / Channels

Voice and chat in one flow

Calls and chats share the same customer details.

02 / Knowledge

Answers from approved sources

Luna uses info your team has approved. Tricky or sensitive moments can go to a person.

03 / Handoff

People stay in the loop

When it takes a human touch, your team gets the full story and a clear next step.

04 / Systems

Works with your operation

Fits the steps you’ve set up, your CRM details, and the channels your team already uses.

See a real call

Hear Luna work.

Hear how one call can turn into a next step, a clear handoff to your team, or simply a happier customer.

0 / 8
BPO overflow / Marco, account holder

BPO Overflow: Difficult Customer Escalation

A tense service failure de-escalated into a human-ready case

Audio is stopped
Choose a transcript line or play the demo call.

Made-up scenario for the demo. No real customer data and no real calls.

Luna on film

Meet Luna in motion.

Two short films. Grab some popcorn and press play.

01 / 02

FILM 01 Luna, in every language

A field guide / 01

The conversation is changing

Disruptive AI

James M. Deitch and Maylin Casanueva on the changes AI brings to business and the decisions leaders face next.

About us

The people behind SmartStart

Gwen (Newgie) Gerona

Majority owner and CFO of SmartStart. Gwen holds a master's degree in nursing and is a retired ICU nurse who cared for patients in the US for 25 years. A marathon runner, she has finished five of the World Marathon Majors and will run her sixth major in Boston in April 2027.

John Gaylord Dia

Founder/Owner. Agentic AI/ML. He developed the Coheus Version 2 application for Teraverde, and the authors of Disruptive AI credit him as part of the development team of Coheus Version 2.

Our in-house engineers

Our full-stack engineers are the core team and the support behind SmartStart.

Together, John and Gwen run SmartStart from our headquarters in Naples, Florida. SmartStart is a dba of Dia & Gerona Ventures LLC.

Start small

Start with one use case.

Pick one thing, like after-hours calls or overflow. We set it up with you, you review the handoffs, then you decide where to grow.

Book a 15-minute demo

Questions

Good questions to ask.

It depends on your phone system and tools. We scope it with you on the first call, so you know the plan before you start.

Let’s talk

Tell us what your customers need.

Want to try Luna, offer it under your own brand, or get advice and AI training for your team? We’d love to hear from you.

hello@smartstart.usSmartStart / Naples · Manila · Cebu